Kelray Heating Website & Heater Selection Wizard
Rebuilt Kelray Heating’s commerce website and created a guided selection tool that helps customers identify the right outdoor heater for their space.
Case study updated Aug 14, 2026
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Verified detail · Website scope
Full rebuild
Verified detail · Guided buying
Custom wizard
Verified detail · Commerce reach
Multi-region
Problem
Choosing an outdoor infrared heater requires more than selecting a product photo. Customers need to account for the size of the space, preferred units, installation conditions, and the heat coverage required for a useful result.
Kelray Heating needed a modern website that could present its heaters and sculptural firepits clearly while helping customers make a technically informed selection without beginning every enquiry from a blank page.
Approach
Ascent Business Solutions rebuilt the Kelray Heating website around the real purchase journey, including product discovery, education, regional commerce, project examples, and a direct path to the appropriate product range.
A custom Heater Selection Wizard turns a technical buying decision into a guided sequence. Customers choose their preferred measurement system and describe the space, allowing the tool to narrow the recommendation using inputs relevant to outdoor heating rather than a generic product quiz.
Deliverables
- Full commerce website rebuild
- Custom Heater Selection Wizard
- Residential, commercial, and industrial product journeys
- Multi-region and multi-currency storefront support
- Product education and project content
- Mobile-responsive buying experience
Tools used
- Shopify development
- Custom front-end tool development
- E-commerce information architecture
- Responsive design
- Technical product content design
Results
Kelray Heating now has a product-led commerce experience that supports both straightforward shopping and more considered technical selection. The custom wizard gives customers a clear starting point for choosing a heater while the broader site explains material, durability, installation, and application differences.
The result is a website that does more than display products: it helps customers make a more informed decision and gives the Kelray team a structured way to support complex enquiries. Try the Heater Selection Wizard.